Requiem Siting – The Exorcism of Emily Rose

My experience, generally, with movie-related type is that it’s either fascinating and great, or a marketing-driven non-decision. So, it’s always nice to see a great face used for movies. In this case, Hoefler & Frere-Jones’ Requiem is the typeface and The Exorcism of Emily Rose is the film.

Main promo image for ’The Exorcism of Emily Rose'

The expected choice here would’ve been Carol Twombly’s Trajan. So much so, in fact, that a short film about Trajan’s abuse by the movie industry was made.* Fortunately, the designer(s) responsible gave the project an extra depth with a gorgeous typeface inspired by a 16th century Italian serif design. Requiem has all of Trajan’s stature without the imperious Roman character. Requiem’s design has thinner, slightly more ornate feel that gives the characters a biblical religious tone with just a tinge of malevolence that harmonizes perfectly with the ancient evil in the film. It’s a bit like old, dark, wrought iron: beautiful, unless you’ve got a reason to think otherwise, then it’s a little creepy.

Unfortunately, whoever’s responsible for the web marketing lacks the subtlety or the funds to pick up on this good decision. Guess what they use instead?

How’d you know?

*I’ve got nothing against Trajan, per se, but it’s a lot like Mrs. Eaves: a great design with such a degree of obvious character that it’s a very safe choice, even if it isn’t the most appropriate or interesting solution. In a way, it’s the perfect choice for film marketeers: say a whole lot while saying nothing at all.