Nerds? Nerds. Nerds!

I’m a big fan of Halloween, and now that we own a house in a neighborhood full of kids, I can fully indulge in my love of the holiday. This year, our treats on offer were: Reese’s Peanut Butter Cups (full size), Snickers, Milky Ways, Nerds, Laffy Taffy, Bottle Caps, Runts, gummy body parts, and skull and spider rings. I like to think we make a good showing, particularly by allowing two selections. No need to be stingy.

My sister-in-law, who helped us hand out candy to all of the trick-or-treaters this year, made an interesting observation at the end of the night. Whenever someone sees Nerds, they will, seemingly without fail and not even necessarily with any overt emotion, say “Nerds.”


Thinking back on the evening, I realized she’s absolutely right. There’s something about them. Perhaps a certain rarity? Or a universal enjoyment? Whatever the cause, when Nerds are discovered in the bowl, they trigger an almost unconscious utterance of their name. Some children, lacking the exuberance of their fellows, upon seeing them, would simply state, “Nerds,” and pick them up without further display. Others would actually abandon other candies, and in doing so provide their rationale by stating a firm “Nerds.”

I want to tip my hat to the clever people who market Nerds, but I’m not sure this sort of mass cultural trigger can be attributed to marketing influence. Either way, there’s really only one thing I can think to say….

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