I noticed this last night on a package of ‘Hearty Grains’ Thomas’ English Muffins:

Aren’t they describing the very parts of the English muffin that are nothing?

I mean, I know the “nooks & crannies” thing is their hook, but don’t start assigning adjectives to pockets of nothing; adjectives that are, by their very nature, describing qualities of things made of matter.

A brilliant idea, put forth by my man Jon:

They should rig things such that posting a comment on YouTube takes a month off your life. If you think about it, it’s win-win all around.

Someone should get to work on this immediately. Google, I know you’re watching this.

28 Weeks Later is a music video. Well, a series of them.

A shame, really. Its predecessor, 28 Days Later, was an excellent reinvigoration of the zombie attack genre.

I understand that it may both be rapid and a test, but I’m going to have to still vote No on the name.

In marketing, it often helps to ask a few people about your idea before sending it out into the world.

We saw Spider-Man 3 on Friday, as we’re big fans of the first and second installments. The second is one of the best comic superhero films out there, so the expectations were very high. It was a lot of fun, and they packed tons into the film. It’s a very entertaining and thrilling flick, but it loses track (a little bit) of what made the Spider-Man franchise work, falling prey to the Bigger Is Better philosophy that drained the original Batman movie franchise of all its worth. Fortunately, everyone involved still delivered thrills and laughs to make up for the wafer-thin helpings of everything but action.

Minor Spoilers: Most of what I describe is in the trailers, but if you don’t know anything, you might have some plot points spoiled.

I was taking the 1 train back to the office from a press check today and next to me stood a trio of 15-ish year-old girls, dressed in a punk-esque manner that simultaneously communicates an unsettling worldliness and a certain degree of naïveté, chatting about something or other. They had the appearance of the kind of subway chatterers I try to tune out. But as I queued up closer to the door for my upcoming stop, their conversation came into focus. They seemed to be discussing graduation requirements of some sort, as well as graduation ceremonies generally.

The first comment I distinctly caught was, “They said that we’re the future,” to which one of the others responded, “I hate it when they say that.” She laughed and they all agreed, continuing, “I just want to say: what does that make you?”

Indeed.