Put simply: over 13 days, 31 people died from H1N1. During those same 13 days, over 60,000 people died of TB. I’ll let you guess which disease got over 38x more coverage in the news.*

It’s all about context. Without it, anything can be portrayed as a crisis. Without it, we can let what truly matters slip through our fingers.

*As represented by Google news search returns.